Privacy Policy

1. Who we are

Looma is a wholesale intelligence platform built for fashion brands and their retail partners. We are based in the United Kingdom. For any privacy-related questions, contact us at lottie@loomalabs.io.

2. What information we collect

The only personal information we currently collect is what you voluntarily provide:

• Demo request form - your name, email address, company name, and any message you include.
• Email correspondence - if you contact us directly by email.

We may also collect anonymous, aggregated analytics data about how visitors use this website (pages visited, time on page, browser type). This does not identify you personally.

3. How we use your information

We use the information you provide solely to:

• Respond to your demo request or enquiry.
• Follow up on your interest in Looma.
• Send relevant product or company updates, if you have expressed interest (you can opt out at any time).

We do not use your data for advertising, profiling, or any automated decision-making.

4. Legal basis for processing (GDPR)

If you are in the European Economic Area or United Kingdom, we rely on the following legal bases to process your personal data:

• Legitimate interests - responding to demo requests and following up on genuine product interest.
• Consent - for any optional marketing communications, which you may withdraw at any time.

5. How long we keep your data

We retain your contact information for as long as is reasonably necessary to manage our relationship with you. If you have submitted a demo request and we have not been in contact for more than 12 months, we will delete or anonymise your data unless you ask us to keep it.

You can ask us to delete your data at any time - see Section 8.

6. Who we share your data with

We do not sell your personal data. We may share it with:

• Email and CRM tools - we may use third-party services (such as a simple CRM or email platform) to manage communications. These tools are contractually bound to handle data in accordance with applicable law.
• Analytics providers - aggregated, anonymous analytics only.
• Legal requirements - if required by law or to protect our legal rights.

7. Cookies

This website may use minimal, functional cookies to understand traffic patterns. We do not use advertising or tracking cookies. If we introduce any additional cookies in the future, we will update this policy and provide appropriate notice.

8. Your rights

Under UK and EU data protection law, you have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Request deletion of your data ("right to be forgotten").
• Object to or restrict how we process your data.
• Withdraw consent for marketing communications at any time.

To exercise any of these rights, email us at lottie@loomalabs.io and we will respond within 30 days.

9. Data security

We take reasonable technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. We use reputable, security-conscious tools and limit access to personal data to those who need it.

10. International transfers

Our website and some of our tools may process data in countries outside the UK or EEA. Where this occurs, we take steps to ensure an adequate level of protection is in place, in line with applicable data protection law.

11. Changes to this policy

As Looma grows, this policy will be updated to reflect new features and practices. We will update the "last updated" date at the top and, for material changes, notify you directly if we hold your contact details.

12. Contact

For any questions about this Privacy Policy or how we handle your data, please contact: