Fashion runs on relationships.
Looma takes care of the rest.
Wholesale is built on trust between brands and buyers, and on an eye for what will sell. We’re building Looma to take on the repetitive work, so the people who hold those relationships can spend their time on them.
A hard job,
that no one had fixed.
We started by spending time with wholesale teams at fashion brands and agencies, listening to how market really goes for them. We asked each of them to sum it up in one word, and this is what they said. It’s a large, painful problem that software hasn’t solved, and it’s why we’re building Looma.
Market days run long.
Most work ten hours or more.
We asked how many hours a day people or their teams work in market. No one chose fewer than eight, and 65% chose ten or more. Then the orders are due, for most within a week of the last appointment.
Then the orders arrive,
most in each retailer’s own sheet.
54% say more than half their buyers send orders in their own template. Only 22% say more than half order straight into the brand’s system, even with a platform in place.
The hours go on chasing and typing,
so mistakes slip through.
We asked how many hours people spend themselves on each job in a market. 42% spend more than 10 hours chasing buyers and 34% typing orders in by hand. Correcting mistakes gets the least: 68% spend under five hours a market on it. With no time left to check, errors go through to production. That’s why Looma checks every line of every order as it arrives.
Nearly all of them want it fixed,
and expect real time back.
We described an automated tool for order processing and asked what it would be worth. 97% said it would be valuable, 88% expect it would save a quarter or more of their order time, and 77% say finishing orders faster would get stock into production earlier.
97% said an automated order-processing tool would be valuable to them.
Extremely valuable 80%Somewhat valuable 17%Not valuable 2%
88% expect it would save a quarter or more of their order-processing time each market.
More than half 31%A quarter to half 57%Under a quarter 8%None 2%
77% say finishing orders faster would get stock into production earlier, and deliveries out sooner.
Yes 77%No 22%
Intelligent enough to handle the complexity.
Considered enough to feel effortless.
The wholesale teams who bring brands to life, building the relationships, negotiating the orders and managing the accounts that sustain entire businesses, deserve technology that matches their ambition.
The relationships stay with people
Wholesale runs on trust between a brand and its buyers. Looma doesn’t stand in for that. It gives the people who hold those relationships more time for them.
The work around them is done by hand
94% of the people we asked get orders from their large retailers in each retailer’s own template. Each one is read, checked against the line sheet and typed in, and the accounts live in spreadsheets.
So Looma takes the work, not the decisions
It reads the orders, keeps the accounts and checks the numbers.
Who we asked.
People who run wholesale.
35 people at 29 brands and agencies today, with experience across 60 brands between them. Most are wholesale managers and directors with six years or more in the job.
In-house at a brand 26At a wholesale agency 9
Wholesale manager 17Wholesale director 7Head of sales 3Wholesale executive 2Other roles 6
10 or more 136 to 9 103 to 5 8Up to 2 4
Each thread is one person. Source: Looma survey of 35 people working in fashion wholesale, with experience across 60 brands between them, counting previous roles.
See Looma read
one of your orders.
Bring an order a retailer sent you, and we’ll run it through Looma on the call.